Everyone in the marketing world knows a company can make money more easily with good marketing and bad products or services, than the other way around. It’s the old “just because you have a better mousetrap doesn’t mean the world will beat a path to your door.”
Whereas clever marketers CAN sell ice to Eskimos.
BUT.
Good quality products or services, and customer service, ARE the starting point of effective marketing.
Part of effective marketing is sustainability. That means return-on-investment: your marketing isn’t too expensive for what it produces.
It also means the company doesn’t have to pull up stakes and open business in another state because the police are on your tail.
I know, I know, I’m a dreamer. After all, who ever heard of ethics in a marketer?
But, like many other marketing companies, at thirteen05 creative we have a list of who we won’t do business with. Besides certain specific types of businesses, like gambling and adult sites, that includes any business whose “success” is based on ripping off their customers.
I just don’t want to be a part of it.