I’ve mentioned before that there are problems with Google Analytics (GA) and described some of its faults.
Now there’s another reason to go elsewhere for your website statistics.
Google Analytics is going to start sending your website visitors to competitors.
Why and how? Any site that uses GA for tracking is also providing Google information it can use to identify the interests of individual browsers and to show them ads in their interest areas.

You’ve heard the expression TANSTAAFL? There Ain’t No Such Thing As A Free Lunch (courtesy Robert A. Heinlein)? Think about it.