I’ve written many times on the fact that search engines generally consider a larger site more important than a smaller one, and rank it higher.
A larger site means more material for a visitor to be interested in, and makes it easier to be well ranked for a larger variety of search terms.
But how big is big?
Our site, FastF.com, dominates in many categories for local searches (Tampa, Tampa Bay, Clearwater, etc.). It has 300 pages in the Google index.
Our client Electronic Search, a national recruiting company specializing in the wireless (cell phones and radio communications) industry, has top rankings for a wide variety of terms. The site has over 500 pages indexed.
Our client Through The Woods, a high-end hardwood flooring completely, completely dominates for Tampa Bay area searches in their industry, on page 1 for nearly 300 important search terms. The site has over 200 pages indexed.
All three of these sites also are very effective in generating leads from visitors. All three businesses have had their bacon saved in this down economy through Internet leads.
Of course, there are many industries where so large a site isn’t necessary. But, for example, sites with thousands of pages aren’t rare in sites attempting high rankings in national health care rankings.
The point is, if you really want to make it with Internet Marketing, a 5 or 10 page site probably isn’t going to cut it. And you really need a plan as to how you are going to build a huge site.
It doesn’t have to be done all at once – in many cases it isn’t practical to do so. But have a plan, one that is workable in terms of time, expense and content.