There are many companies selling Internet Marketing Cheap.
The reason why you should run screaming in the other direction when you see this is that Internet Marketing is inherently a challenging undertaking.
No less a person than Google’s spokesperson for search, Matt Cutts, says it is as much art as science.
While there are many things we know, there are at least four important elements that are constantly changing:
1. Google is making major changes at a faster rate than any time in its history. Each important change affects what we have to do for our clients to a greater or lesser degree.
2. Competition is not standing still and that can affect such factors as how large a site needs to be to compete, or what it has to do to differentiate itself and stand out from the competitors.
3. Your prospective customers are changing. How they search, what their fads are and so on, all can affect how you market your products, services and business. This includes seasonal changes as well as changes in the economy which affect the Internet to a degree WAY beyond what you would expect – we can see the shifts quite literally month by month.
4. Technological changes can majorly affect what you can or should do with a website or in promoting it.
All these factors make Internet Marketing a continuous challenge – and one which someone not focused on the area has little hope of keeping up with.