We spent the last two days discussing two more difficult local search situations, where you are probably going to end up spending money on click ads to close a gap. Not every goal in organic search is realistically achievable.
But there are a large number of situations where you can completely dominate your territory in local search.
Sometimes that involves a lot of work and building a very large site.
Sometimes it is easy.
There are really only a few major factors:
1. A single, or a small number of location names that everyone uses to describe the area.
2A. A limited amount of competition within that area, for what you sell or offer, OR
2B. People are willing to travel the entire geographical area for what you sell or offer.
The classic situation where this doesn’t work is the dentist in a large metropolitan area. There are hundreds of dentists, and people rarely will travel more than 5 or 10 miles from home or work for a dentist.
A counter-example is a hardwood flooring company. There may be hundreds of them in a large geographical area, but people don’t care that much where you are located, since you come to their home anyway.
This is not a black and white situation but shades of gray. The more your search situation is in the direction of this scenario, the more possible, even easy, domination becomes.
What’s YOUR local search situation?