There’s a new study that sheds light on HOW people do local searches.
Do they put in a geographical location if they are looking for a plumber? Or do they just search for “plumber”?
And if they DO put in a location, is it the city, zip code, neighborhood, street?
This is a very good article. One reason I say that is because what they are reporting agrees exactly with our experience with various clients, in various localities and various industries. They even get this right: In different areas and in different industries, the search pattern varies.
No surprise, the most common geographical search terms are the city or town. The biggest surprise to me was how much people use zip codes in their searches. This study found zips used 3/4 as often as city or town name. I would have guessed it was way less than half.
And, just in case you thought this wasn’t important, 59% of those surveyed use Google to search for a local business at least monthly.
