Since we’re on a roll on the subject of logos, it’s worth noting that especially in recent years, logos have evolved from static visual symbols to often including motion and other senses – sound, even smell – or being simply a shape or color.
Of course logos with motion and sound in them have been around for a long time in the movie industry. Think the famous MGM lion at the opening of their films. That dates back to 1924, and with sound, 1928. But this has become far, far more common in other industries.
Harley-Davidson tried (unsuccessfully) to trademark the distinctive sound of their motorcycles. But the Harlem Globetrotters have successfully trademarked their use of the song “Sweet Georgia Brown”.
UPS has trademarked their distinctive brown color.
Toblerone’s triangular chocolate bar shape is recognized as a trademark in Europe.
Animations in logos are now frequently seen on the Web.
So when it comes to logos, feel free to “think outside the box.”