What’s a WordPress Theme, Anyway?

The overwhelming amount of technology we, as a collective people, encounter on a day-to-day basis is staggering. The grocery store has more payment methods than I can remember. We can’t even take a Sunday drive without maneuvering through 87 buttons and settings in the car… radio, windows, seat position, a/c, traction control, eco-mode, and on […]

Gutenberg is Coming!

Recently, it was announced that WordPress 5.0 will come with big updates, including a new editor that will change the way you edit content on your WordPress website. Unlike the current WYSIWYG editor in WordPress, Gutenberg feels very much like many of the page builders available. Gutenberg presents a modern interface that makes writing and […]

Making Your Content Easy to Digest

Your content is important, and making sure your visitors can easily read and digest your content is equally just as important. How you present your content can make the difference between someone easily finding what they are looking for or simply getting overwhelmed and leaving your website. There are many design and formatting factors that […]

Are Printed Materials Still Important?

Ten years ago, quality print materials were the best form of advertising a business could do. Nice business cards, letter head, presentation folders, pretty much anything you could leave behind when visiting a prospect was important to have. But in today’s digital landscape, do you really need to spend the money on these things? The […]

The Fine Line Between Innovation and Function

Life is an ongoing balancing act; one does not want to indulge in too much of one thing while neglecting another. A common saying is: Everything in moderation, including moderation. Great websites are also a balancing act. Among many others, one of these balances comes with the usability and originality of a website. Here, we’ll […]

5 Design Tips for Non-Designers

1. Give your type some love. Fonts are not all created equally! As you can imagine, Fonts are developed by different designers and companies. With so many different hands in the pot, inconsistencies are inevitable. Coupled with different rendering methods used by software and browsers, your type can look drastically different and sometimes unpleasant. It’s […]

Is a DIY Website Builder Right for You?

3 Reasons Why it May Be a Bad Choice Services provided by companies that provide templated, cookie-cutter website builder tools (like Squarespace or Wix) certainly can “get the job done” if the goal is to put a simple website up without much thought. However, getting the job done doesn’t always it will be done well, […]

How to Utilize Google Fonts

Easily find the right font combination for your website. Looking for the right fonts for your website is tough, let alone finding a great matching pair that is cost effective as well as easy to implement. There are many great services available online for finding and using web fonts on your website but before you […]

What will we see from websites in 2017?

Keeping your site current is often a continuous process because web design is constantly changing the rules. Old websites followed techniques that are now considered outdated, like keyword stuffing and packing everything important above the fold. 2016 was packed with new ideas and trends that websites are sure do keep adopting into 2017 and the […]

A Picture Is Worth A Thousand Words

Your Next Business Purchase Should Be Professional Photography Web design is, for the most part, dependent on quality photography. When designing a website for a client that only has blurry low resolution photos and is unwilling to use stock photography, the end result will not be pretty. Check out this example of how much modern […]

Why You Should Get an Outsider’s Input on Your Design

There are many factors that can determine the success of a website or print design. Great composition, balanced use of color, perfect type design, quality photography, and much more. But how do you know when your design is truly finished? This is a tough question, and some would argue never. While I, from an artistic […]

3 Signs That it’s Time for a Website Redesign

Websites are not static moments in time. They are dynamic, ever growing organisms that require constant attention to ensure that they continue to do their job and remain effective towards your business goals. While design is only one of many determining factors of a website’s success, there is no doubt it’s one of the most […]

The Strength of Typography

In our everyday life, we are surrounded by typography. Its our way of communicating with the world. However, behind the actual format structure, there are more attributes that need consideration when displaying type. Many questions arise when choosing the direction of how a graphic designer should proceed in approaching type. What font families will communicate […]

Designing with Grids

The visual organization of your website’s content is critical for ensuring that your visitor can easily find and interact with the information they are looking for! By using Grids, we can design and layout our website’s content in a very easy and familiar way that allows users to quickly traverse your website with ease. Designing, […]