If you are going to have effective marketing, it better be reality-based.
Of course 90% of what is being peddled by marketing companies is varying degrees of horse manure, so that is a problem.
Almost every day I speak to prospects who NEED good marketing but are faced with a wide variety of mutually contradictory information, to a point where they can’t make up their minds.
I wish there were an easy answer to this, but the smell test is helpful. If it smells funny, it probably is.
Here’s one: If easy and cheap answers were workable, everyone would be rich.
Now it doesn’t matter who is peddling that particular line. Intuit, the company with the most well-known and widely used financial software in the world (Quickbooks) has and GoDaddy, the world’s biggest domain registrar and website hosting company, each have their version of this, promoted with millions of dollars of TV advertising.
Who do you trust? Big names?
Phooey.