Many businessmen, with no training or experience in marketing, are convinced they can handle their own marketing.
There are, I’m convinced, two big reasons for this:
1. Nearly everyone doing marketing as professionals, has no real training in marketing. Maybe they are artists, or programmers, or technically proficient in video editing or something. But they’ve never really studied marketing.
2. Most businessmen have been burned many times, purchasing what sounded good from people who claimed to be professionals and charged high prices.
Why then shouldn’t people just decide to do it themselves?
And yet, marketing is a subject. There are things to know. There is no single text that has all the answers, and few that are 100% reliable, but there is a LOT of valuable info out there. Of course, sorting out what’s true from what’s not, and getting enough experience to gain a real command of the subject, can be rather expensive.
The only way you become a real expert is by actually doing things and seeing how it works out. And that’s expensive both in time and money.
All I’m saying, it can be done.