We like to say that between ourselves and our client, we make one marketing genius.
We can never know as much about someone’s business as they do. They aren’t going to know as much about marketing as we do – it’s our profession.
The best results occur when marketing vendor and client listen to each other and work together.
Great results probably won’t occur without input from the client, and are unlikely when the client insists on over-riding the best marketing judgment of the marketing professional.
That isn’t just when dealing with us, thirteen05 creative. If you are dealing with a competent marketing vendor, pay attention to their advice. It is more than a matter of taste or opinion. And, my fellow marketing professionals, listen to your clients. Just possibly they know things about their prospective customers that you do not.