Great new marketing ideas still happen, especially online.
Amazon has a website www.windowshop.com. Its a sort of virtual bookstore shop window. But with the capabilities of the web utilized to the max.
If you zoom in on an album cover, you hear an excerpt. If you zoom in on a book cover, you see and hear an excerpt from the text.
Like a shop window, they change it once a week. And of course, you can just click and add it to your Amazon shopping cart.
Brilliant!