I’m continually seeing – as I’m sure you are – magic bullets for your marketing. Get to the top of the Search Engine Rankings in 15 minutes for $5.23. Read this 123 page book and learn the 11 secrets of marketing success. Learn how to get rich with this 2 hour seminar.
Well sure, there are going to be the occasional successes with that approach. Those are the ones that were all set, just missing one piece of the puzzle.
The vast majority of the time, making marketing work is a lot of work AND takes a number of tries and a length of time to succeed.
If you think about it, that MUST be true. If marketing was easy, everyone would one of these three: successful, lazy or stupid.
Of course I’m talking about the situation most people are in: no unlimited stack of dollars to spend on marketing.
Even when you are smart, hard-working and knowledgeable, most of the time, it still takes a lot of persistence to get all the pieces working right.
I’m not trying to paint a doom-and-gloom picture. I just want you to be realistic in your expectations. In fact, be optimistic: THIS time it is going to work. But if it doesn’t, the next time go at it with equal enthusiasm and energy.
You’ll get there.