It may have escaped your attention that what you are trying to do with marketing is to motivate people.
“Motivate” as in “to get them to move.”
You want ACTION.
It may be go to your website, click on the “buy now” button, phone in an order, email for more information, get in their car and drive to your store, put the item in their shopping cart or any one of a dozen other things, but it is always… ACTION.
Not thoughts or even decisions.
ACTION.
And what motivates action?
EMOTION.
If you aren’t stirring people’s feelings, you aren’t marketing.
Sure, marketing can be very educational. But you’re not running a classroom.
MOVE THEIR EMOTION and move THEM.