Good marketing is often a balancing act between being old and b-o-r-i-n-g and being SO new and different as to be incomprehensible, confusing or scary.

Innovation drives a lot of marketing and it can carry a long ways in terms of notice and free publicity. But it can be overdone.

Here’s a page from what pretends to be a Dutch online store. I like it a lot, it’s spirited and upbeat and certainly makes me want to buy something from the site. But it never stops moving… not for a LONG time. Good thing it isn’t a REAL store, eh (Notice that “ghettoblaster” is the same word in Dutch)!