Two reasons black hat SEO (trying to trick Google) is living dangerously:
It is easier than ever to report someone and get Google to take action.
Magazines and newspapers like the New York Times are in competition to expose violators.
Of course there is the third reason, sooner or later Google’s algorithm changes will catch up with you. But you could make a lot of hay in the meantime.
Here’s an article that is opposed to reporting on competitors:
I disagree. There’s too much money at stake, and without proactive efforts, someone could survive a long time just under the radar screen.
The only method of disadvantaging bad practices, that stands a chance of really discouraging them, is if SEOs police the industry themselves.
The author of this article is concerned about negatively affecting the reputation of the SEO industry.
Apparently he hasn’t noticed that the reputation of our industry is right now somewhere between that of Congress and Bernie Madoff.
If we all get busy, we just might stand a chance to clean up our industry and start to build some trust amongst prospective clients.
Here’s instructions and a link for reporting:
