I’ve often commented that many of the rules for big budget marketing don’t apply to low budget situations.
That of course is why the term “guerilla marketing” even arose.
In any case, here’s another great example.
Ever notice how many name brand products appear in TV shows and movies? Think that’s an accident?
Companies are paying hundreds of thousands of dollars for “product placement.”
Here’s the latest report of top 10 brands and top 10 shows for product placement for first 4 weeks of April.
In that period “American Idol” showed products on-screen 108 times.
Ever wonder why every time you see a computer monitor it seems like it’s a Dell monitor (29 placements) or an Apple laptop (38)?
Big bucks at work, my friends, big bucks.