Now and then I have to go on a rant on the subject of professionalism in marketing.
It’s a scarce commodity.
So much so that most purchasers of marketing services, in my opinion, don’t have the idea that there even IS such a thing.
Of course, there are many marketing “professionals” – people who make a living at it, even big names and big name agencies – who have a vested interest in this.
I mean, when you go to a professional, you expect results.
Would you go to a tax accountant and expect him to charge you big bucks and tell you that you had one chance in five that your tax return would be correct, and that you WOULDN’T be audited by the IRS??
It is true that there is a fair measure of art to marketing. It isn’t pure science. Yet there is a great deal of science to it: Exact rules and methods that DO work.
Anyone who doesn’t know them or doesn’t follow them is an amateur and has no business charging people for marketing services.