When you design a piece, it’s always a good idea to step back before you finalize it and see if there is any crucial information missing.

Just today, I received a mailed postcard, and picked up a flyer at my gym. I’m interested in both of their offerings. Yet the information necessary to act is completely missing in one case, and vital information missing in the other.
What would you do with a postcard mailing for a new sandwich shop that didn’t include its address, phone number or website?
Oh yes, and the place is called “Quicky’s” thus violating one of the basic rules of naming. It left me thinking “Yes, I like quick service, but what’s the name of the place?” I turned the card over twice before I realized that was the name.
If I wasn’t interested in the marketing, it would have been in the garbage before then. After carefully studying the card, I found the only way to learn more was by going to the website “superguarantee.com”.
I won’t even tell you what happened when I TRIED to FIND the place on that website.
Puh-leeze.
The flyer from my gym was barely better than that. It promotes a new add-on service available by web, but while it gives the name of the service (which enabled me to find the website) it didn’t give any information on how to sign up and whether it costs anything.
Unbelievable.
I guess that would be okay if it was intended only as a teaser, except the service is promoted as available NOW. Well, guess what, I want it NOW.
Amazing.