A new survey from Nielsen on who consumers trust.
No surprise, recommendations from people they know tops the list, at 92%. The other 8%: “My brother-in-law told me to buy Brand __, and I listened to him, my bad.”
Second most trusted? “Consumer opinions posted online”, at 70%.
Nothing else is even close.
Editorial content, such as newspaper articles? Branded websites? Both come in at 58%
Opt-in emails? 50%
It goes South from there.
Get the idea?