Any project that has to be completed by a deadline, when that means faster than usual delivery, is considered a rush project.
Usual time for completion of a project varies. If you have a deadline, let us know right away when we are first discussing the project. We’ll let you know if it falls into rush territory.
We can when necessary complete projects amazingly fast. We’ve done an entire online store in 10 days, start to launch. A brochure, from initial concept to printed and in client’s hands, in less than two weeks.
We do try to avoid them as they are disruptive and often mean delays to other clients’ work.
Also, rush projects do carry additional charges.

Meeting rush deadlines makes for inefficiencies on our part, as well as extra costs to us such as rush charges to printers and courier fees.
Project rush charges start at 20% and can run higher.
Also, anyone needing a project done rush should be aware of the definition of a satisfactory result for a rush project:

A satisfactory rush project is one completed on-time with no major catastrophes. Not NO catastrophes, just no major ones.

So what I’m trying to tell you is, if you need a project done rush, we are set up to be able to accomodate you. Just try to plan ahead and avoid them!