What’s Your Website FOR?

The first question we ask when talking to someone about a new website project is the first question you should ask yourself when thinking about getting a new website developed.   WHAT IS YOUR WEBSITE FOR?   This might seem obvious and maybe it is. I just know when talking to many, many people about… Read More »

ADA Compliance

ADA compliant websites has become a huge topic recently and if yours isn’t complaint you could be opening up your business to a whole host of problems. There has been a recent rash of lawsuits against websites that are not ADA compliant. If a suit is brought against your business, it could be catastrophic.  … Read More »

Get Out of That Rut

We are about to head into 2019 and I’m sure vast numbers of you are making plans for the new year. That’s a good thing. If you don’t plan the future, chances are what happens won’t be to your liking. So how to go about planning your MARKETING for 2019? If you are currently rapidly… Read More »

Amateurs!

Amateurs is a dirty word around here. We aren’t perfect but we are professionals and try to do everything we do in a high-quality and professional manner. It is an unfortunate thing that our industry, websites and online marketing, is overrun with individuals and companies pretending to be experts.  Judging by the work they turn… Read More »

Launch now or wait?

Launch now or wait? This is a question many a client ponders when we are building a new website for them. The scenario goes like this, you’re having a new website built and the company building it is almost done, but you haven’t gotten all the content together. What should you do? Well, the first… Read More »

Do You Need Website Maintenance, or Nah?

The phrase “a website is never complete” couldn’t be closer to the truth, especially today. Besides the fact that you should be constantly adding and updating the content on your site, you should also be actively performing maintenance on your website. Especially if you have a content management system like WordPress, Kentico, Magento or one… Read More »

To CRM, or not to CRM?

The subject of using a CRM comes up quite frequently when discussing the construction of a website. For those of you who aren’t aware, CRM stands for Customer Relationship Management or Customer Resource Management. In layman’s terms, this simply means how you communicate with your customer list or how you manage your customer list. When… Read More »

Considering Your Competition

Marketing doesn’t exist in a vacuum. It is the height of folly to try and market something without studying the environment into which you are trying to market. Your competition is a big part of that environment. There is always competition. I don’t care how unique your product is, you are at least competing for… Read More »

Relearning An Old Skill

Skills come and go like the planets around the sun. They’re right in front of us easily observed for a time, perhaps a long time, and before you know it, they’re out of sight and out of mind. Just as the planets do, we never fully forget the skill, but time passes and our accuracy… Read More »

Know Your Market

If you need or want more new customers, just about the first thing you need to know is: who are my customers? Usually, the easiest new customers to get are the people who are a lot like the ones you already have. The reasons aren’t hard to find. If your customers are mainly 65-year-old tennis… Read More »