ADA compliant websites has become a huge topic recently and if yours isn’t complaint you could be opening up your business to a whole host of problems. There has been a recent rash of lawsuits against websites that are not ADA compliant. If a suit is brought against your business, it could be catastrophic. … Read More »
We are about to head into 2019 and I’m sure vast numbers of you are making plans for the new year. That’s a good thing. If you don’t plan the future, chances are what happens won’t be to your liking. So how to go about planning your MARKETING for 2019? If you are currently rapidly… Read More »
Amateurs is a dirty word around here. We aren’t perfect but we are professionals and try to do everything we do in a high-quality and professional manner. It is an unfortunate thing that our industry, websites and online marketing, is overrun with individuals and companies pretending to be experts. Judging by the work they turn… Read More »
Launch now or wait? This is a question many a client ponders when we are building a new website for them. The scenario goes like this, you’re having a new website built and the company building it is almost done, but you haven’t gotten all the content together. What should you do? Well, the first… Read More »
The phrase “a website is never complete” couldn’t be closer to the truth, especially today. Besides the fact that you should be constantly adding and updating the content on your site, you should also be actively performing maintenance on your website. Especially if you have a content management system like WordPress, Kentico, Magento or one… Read More »
You may or may not be surprised to know that research has shown that up to 90% of customers are influenced by online reviews when making purchasing decisions (since we’ve just started, let’s call this one a bonus reason!). Whether you’ve already got a set strategy in place to acquire reviews or you’re still on… Read More »
In a world with thousands of different companies and strategies out there to be the best it can be hard to know where to start. There are a few common practices all successful businesses follow, and one of those is mastering organization. Finding a Program that Works for You Technology plays such an important role… Read More »
The subject of using a CRM comes up quite frequently when discussing the construction of a website. For those of you who aren’t aware, CRM stands for Customer Relationship Management or Customer Resource Management. In layman’s terms, this simply means how you communicate with your customer list or how you manage your customer list. When… Read More »
Marketing doesn’t exist in a vacuum. It is the height of folly to try and market something without studying the environment into which you are trying to market. Your competition is a big part of that environment. There is always competition. I don’t care how unique your product is, you are at least competing for… Read More »
It’s 8:00 am on a beautiful Monday morning in Tampa, Florida and thirteen 05 creative is open for business. As the Project Manager, I may be biased, but I have to say I have the best job in the house. When I walk in the door, I’m immediately greeted by furry paws and friendly excitement… Read More »
Skills come and go like the planets around the sun. They’re right in front of us easily observed for a time, perhaps a long time, and before you know it, they’re out of sight and out of mind. Just as the planets do, we never fully forget the skill, but time passes and our accuracy… Read More »
When it comes to rebranding your company, vamping up your website, or improving your SEO, we know it can make or break you. In today’s marketplace, there are very few things that are more important to your success than your online presence. But, with thousands of companies that offer web design and marketing services, how… Read More »
If you need or want more new customers, just about the first thing you need to know is: who are my customers? Usually, the easiest new customers to get are the people who are a lot like the ones you already have. The reasons aren’t hard to find. If your customers are mainly 65-year-old tennis… Read More »
When it comes to creating a marketing strategy and beginning to implement specific tactics, having a proper plan of action in place is everything. You need to make sure this plan will help you achieve your main goals for the site, along with aligning with other people’s (your partners, co-workers, etc.) goals for the site.… Read More »
Emails are our go-to for most of our written, professional digital communication – and for good reason. It’s the most widely used format where just about everybody uses it one way or another. It’s easy to default to this form vs calling because, simply, a call is just not in the cards at that very… Read More »
