Sometimes the most fruitful area for improving your marketing is sales materials. That isn’t about getting the word out. It is about once they hear of you, increasing the likelihood they will become, first, a serious prospect, and then, a customer.
This is usually the first major purpose of a good website – not lead generation, as through search engine rankings. But in most businesses, high quality printed materials (and sometimes DVDs or other types of items) are invaluable.
Examine your sales materials from the perspective of the people you are trying to reach.
1. Are they of the quality necessary to give the right kind of impression, to build confidence.
2. Do they answer all the common questions prospects have, without telling so much they don’t need to talk to you?
3. Are there holes, completely missing materials?
You might be surprised what you find. And since remedying is usually easy and inexpensive, it can be a great, fast, cost-effective fix for a scarcity of new business.