Good marketing is partly about similarities.
If you are TOO different, too unique, too out there, you get tuned out. You get blank stares, incomprehension.
We see this in odd website navigation schemes. People just confuse and wander off.
Your company, products or services need to be unique. But not TOO unique.
How many Tuckers, with the single headlight, were sold? Less than 100.
Think about it.