“But the highest form of strategic thinking is to first look at your situation with a cold eye.” – Al Ries, “The 22 Immutable Laws of Branding.”
A lot of companies are in difficult economic, sales and marketing situations right now.
Don’t despair.
We see businesses shutting their doors left and right. Just in the last couple of weeks, one of the larger printers in the area, Evatone, gave up the ghost.
What does that mean? Opportunities for others!
Like the man says, dealing with the current scene starts with a cold hard look at what exactly that scene is.
It usually takes hard work, smarts and persistence to thrive in a tough economy.
Many are doing it.
And hear is the plug: Effective marketing is usually a vital part of it.