Here’s a lengthy but very funny and very accurate article on the history of the New York Times trying to make money online.
The short answer: they are clueless.
Newspapers and magazines COULD succeed online. They’ve just never figured it out.
I suppose at some point, some of them will save themselves from complete failure.
Mostly it points out the continued evolution of media and therefore the continued evolution of advertising.
Advertising dollars will go where the eyes and ears go.
