So you’re starting a new business.
Or you decided to expand your business, and that means marketing.
Or you’re suffering and need to do something to generate more leads and customers.
Too often in these situations we don’t see a well-thought out marketing plan.
A realistic marketing plan inevitably confronts the very first thing your marketing has to accomplish:

To get prospective customers to find out, in large numbers, that you exist.

IIf you don’t have a way to make that happen, your marketing – and indeed your business – will fail.