The Purpose Driven Website

The Purpose Driven Website

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Cute title, eh?

I do have a point.

Websites are often designed to look good whereas they should be designed to accomplish a purpose.

Aesthetics can help accomplish that purpose but that isn’t automatic.

This article gives a great example of a website that couldn’t be plainer – and prettying it up wouldn’t be a good idea. Note: I don’t agree with everything in the article, but the main point is valid.

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