When I capitalize a term, I’m pointing out that it IS a piece of terminology. “Visitor Experience” is one of these.
Visitor Experience means exactly that: what the visitor to your website experiences. Consider questions like these:
1. What kind of impression does the visitor get of your company, service or products?
2. Does he immediately know what, generally, you are selling or offerrng?
3. Is navigation confusing, or simple and clear with multiple ways of getting around the site for those with different expectations?
4. Can the visitor easily find out if you are offering or selling what he is looking for?
5. If so can he easily and rapidly FIND what he is looking for?
6. Does the website make it easy for the visitor to contact you (and provide multiple methods of doing so to service different needs and different levels of interest)?
7. Does the website build confidence, trust in you?
8. Does the website build interest and desire for your products or services?
9. If an online store, is the shopping process well-suited to the type of visitor and products/services you are selling?
I’m sure you can think of more questions. The main point is to realize that your website needs to be examined from the viewpoint of the prospective customer, client or patient. Only then will you know how to improve the Visitor Experience.
Some of the answers come from just imagining yourself a prospect and browsing your site as though you’ve never seen it before. And good web analytics (website statistics) provide invaluable objective information on how visitors navigate it.
Working on your site’s Visitor Experience pays off.
Byrd’s Law #28: A Better Visitor Experience Means More Leads or Sales.