Internet Marketing divides sharply into Local and National (or International).
Are you selling your goods or services to EVERYONE or just in your area?
But not all Local is equal to all other Local.
We can distinguish at least three different situations which require significantly different approaches.
That is because of the way Google operates these days (since last fall’s changes), and because of people’s search habits.
The first is the significant preference Google gives to how close a business is to the searcher. Including assuming they are looking for someone nearby in many cases, even when they don’t include a location in their search phrase.
The second is, what locations DO searchers put in for a search. That depends on the area, and it depends on the search. People will cheerfullly travel much farther for some purchases than for others.
When you add all that up it breaks down about like this:
1. If you are in a small town or rural area, not near a major metropolitan area, that dictates one approach.
2. If you are in a metropolitan area consisting of one large city, or many small cities, selling a product or service for which people will probably not travel some distance, and with lots of competition, the approach is quite different.
3. Other situations require a third approach.
Think about that, and we’ll get into the details starting tomorrow….