How long does it take a typical visitor to complete a purchase?
For low-priced items, is purchase on first visit usual?
This study finds even for an item under $10, it is still on average a 21 hour cycle. That rises to 25 hours for $50 to $100 purchases.
So that means even a $10 purchase usually takes two visits (most of the article’s conclusions are bogus).
“Re-marketing” is becoming huge – promotion specifically addressed to someone who has been to a website but didn’t purchase.
Think about how you can apply this to your site, whether an online store or not.
