It would be difficult to over-estimate how huge a factor TRUST is in your marketing and sales efforts.
You know all those sales that didn’t close? The people who didn’t respond to your make-them-an-offer-they-can’t-refuse offer?
Do you really think your marketing wouldn’t have worked or the sale wouldn’t have closed, if people believed what you said?
We live in a world full of sharks selling smoke-and-mirrors, proudly coming up with new ways to fool people. Everyone knows it.
What would it take to make your prospective customers trust you?
Think about it. There may be nothing more effective you can do to expand your business, than to solve this.