USP – Unique Selling Proposition

USP – Unique Selling Proposition

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Why are we harping on this USP thing again? Because many business owners still don’t get it. If you do not have a USP, you have nothing to differentiate yourself from other competitors or similar businesses. So you do not give your potential customers a good reason to deal with you instead of the other “me-too” businesses out there. If there’s no difference, they might as well throw darts to decide who to give their business to.

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