“PR” has two completely different meanings in relation to the Internet and websites. There’s “Page Rank” which is a number from 0 to 10 Google assigns to each page of a website, as to how important that page is in the scheme of things. 10 is the highest, 0 lowest. It is one of the important elements to achieving high search engine rankings.

But that is not what I’m talking about today. I’m talking about “PR” as in “Public Relations” as in what does the world think of you?

If you are successful, people are going to start talking about you on the Internet, and if people start talking about you, some people are going to say BAD things about you. Maybe even lies.
Oh the horror! What is one to do!!

It is pretty unpleasant to read a pack of lies about oneself on a website and realize that it is OUT THERE for anyone to read.

This is the down side of celebrity.

Well, first of all, realize that doesn’t necessarily mean anyone is reading it. But they might.

The good news is it is possible to do something about it.

With rare exceptions you can NOT get the bad PR taken down. What you can do is to make it harder for someone to find the (as it is known) Black PR. How? Most of the time, the Black PR is found, if at all, by people doing searches on your name (or perhaps company name). If you add more high-ranking pages to the Internet, you can drive the black PR down onto page 2 or 3 on a Google search – where hardly anyone will find it.

Of course there’s more to it than that. But the basics of it are that simple.