I encouraged you a while ago to put video on your website.
Here’s one great way to do video. You’ve probably seen them. You go to a website and a figure walks onto your screen and starts talking – usually the owner of the business or a pretty model.
It’s one of the hottest pieces of technology for websites because it’s an instant grabber. It’s interesting and more alive than anything you usually find on a website.
Of course it doesn’t always make sense for every website. But what you probably don’t know is that it is neither difficult nor very expensive to do.
The hardest part is shooting the video. It has to be done in front of a “green screen” so the background can be subtracted out. If the person moves around at all, it needs to be planned out where exactly the person is going to walk when the video is shot so it ends up with the desired effect on the screen.
One reason this has to be well-planned: You can’t have any clickable links on that part of the screen the person walks through. At least they won’t be clickable while the person is on the screen, even if you can see a link.
It also needs to be well scripted. And if it is the owner or president or someone else not used to being on camera, they need to be drilled to relax! There’s nothing worse than someone looking uncomfortable on screen.
If that makes it seem difficult, it’s not, and the effect on your website can be outstanding.