Now that we’ve settled what “smart marketing” means in 2009, let’s talk about what “aggressive marketing” means.
First of all, don’t be shy. Don’t be subtle. People are way too busy, too frantic, assaulted by too many messages to get subtleties.
Tell people what you have to offer that need or want. Tell them in plain English. Show them with layout and imagery that communicates the same message you are trying to get across in words.
Secondly, put your message out in a way that will be noticed. If you can only afford a little tiny ad – don’t bother. Use a different medium that you can impinge with. If you can’t afford to do 10000 11×6 postcards, don’t do 4×6 postcards. Do fewer cards but do them big. And make sure the imagery on the face of the cards is really eyeball grabbing.
Finally, get the word out regularly and in volume. In 2010, a little bit of marketing doesn’t go a long way. Make sure you are promoting in enough volume to bring in the amount of new business or leads you need or want to accomplish your goals. It’s primary. If you don’t do this, you may as well not get out of bed in the morning.
So there you have it. My predictions and business survival guide for 2010.
You’re welcome. And have a great, best ever new year.