Let’s go further into the subject of website headlines which I introduced yesterday.
The first thing people look for is “what are you selling?” because people know that search engine listings can be deceiving. So they are poised and ready to hit their back button – like a nervous cat. Ready to bolt on anything scary, or merely a lack of reassurance.
So sublety is not an option. Just flat out tell people in your home page headline:

Natural Facial Care Products at Wholesale Prices
Family and Cosmetic Dentistry in Sarasota Florida
Rug and Art Tent Sales Coming To Your Area Soon

A second benefit, it also tells the search engines what you are about.
This is important.