Let’s say you need to do something about your marketing. You don’t have much of a budget. And you need to do something NOW.
That rules out formal surveys which are expensive and can take months to develop all needed data. It also means you really can’t afford to have your marketing efforts fail, fail and fail again. It would be REALLY good if your first try was successful.
The thing is, if you have a going concern, you probably already have all the survey you need in what you can get from Sales.
If advertising is salesmanship in print, then take what works in your sales operation. Turn that into advertising and chances are it’ll work.
If little old widowed ladies are your main customers, advertise in a way that reaches that demographic.
If no one comes to your office from more than 10 miles away, don’t advertise beyond that radius.
If people tell you they keep coming back because your staff are so friendly, feature that prominently in your advertising copy and testimonial quotes. Use photos of your smiling staff.
This is not rocket science. But you do have to put yourself in the shoes of your prospective customers, clients or patients. There’s no better way to do that then a good inspection of what works for you in Sales.