Once a visitor has satisfied themselves you sell what they are looking for, the inevitable next question is:

Will they sell to me and in a way I’m comfortable purchasing?

The fact that you sell women’s clothes does not answer:
1. Do you sell retail (or wholesale or are you a manufacturer, if that is what they are looking for)
2. Do you sell in their geographical area.
3. Can they purchase online, or where are stores located, or how do I purchase?
If you think about it, a visitor is not going to bother checking on your pricing, features or selection, let alone your testimonials, unique selling proposition, etc., if they aren’t going to be able to purchase from you.
So get this information up front and communicated in the first few seconds a visitor is on your site – whether by words or images or both. THEN you can get down to business: Showing and telling your visitor what you got and why they should buy from you.