Marketing Niches

Marketing Niches

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In any industry there are many marketing niches, defined by WHAT you sell and WHO you sell it to.

Sometimes business owners think they will be losing out on a lot of potential business – if they narrow their target market or what they are selling.
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The opposite is almost always true. There is usually plenty of business even in a relatively narrow niche. By concentrating, you can get much more specific in your marketing. That is usually what people are looking for – someone who SPECIALIZES.

Do you know what your niche is?

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