Mobile App or Website?

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Should you have an App or a Mobile website?
It comes down to different purposes.
Most websites have a primary function of business development. You want prospective customers, clients or patients to find your website, to get their questions answered, to build interest and confidence, and to take action – buy from your online store, fill out a contact form, pick up the phone or walk into your store.
A secondary purpose for many websites is to service repeat or existing customers. For that, an application can make sense.
I have apps installed to access my bank accounts. But I didn’t find decide to open an account with Wells Fargo or Regions Bank by FIRST downloading an app to learn about their checking fees.

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