The first spam email was from 1978. That was before the Internet actually existed, it went out on ARPANET, the Internet’s predecessor.
And the battle was on.
The wondrous thing is the continued creativity in inventing new ways to spam, but I have a point to make.
What is the opposite of spam?
In my humble opinion, it is quality. What is the essence of spam, after all, but that it is especially low quality advertising.
Now look at some of the greatest successes of the Internet era:

A way to get more exactly, the results from your searches that you were looking for.”Google

Music players, phones, tablets with more capabilities, better looking and more user friendly than anyone would have imagined.”Apple

A better way to keep up with your friends and acquaintances.”Facebook

A superior way to keep up with who and what in the universe you are interested in, in the most efficient way.”Twitter

Look at that and tell me what direction do you think you should go with your Internet marketing?
Go for lots of low-quality links or a few really good ones?
Tons of mass-produced web content or well-written, well thought out and accurate articles that really answer people’s questions?
A word to the wise is sufficient.