Interesting new study.
If you leave out searches for restaurants, bars and clubs, who searches for local businesses?
The general answer: EVERYBODY.
There is essentially no difference between age groups for example. That’s right, 65+ users are just as likely as 20-somethings to do local searches.
The ONLY significant variation is income and education levels. The higher the income, the higher the educational level, the more likely someone will do local searches. There’s about a 50% increase from lowest to highest.
Here’s the original article on this:
Local Businesses Other Than Restaurants Bars and Clubs
Who Searches For Local Business
