There’s no disputing that reviews have become tremendously important. They build credibility, give you exposure and help improve search engine rankings – all in one go.
But how do you get reviews?
You have to have a system and that system has to be based on one key fact: Reviews is a numbers game.
It has been reported that 90% of all reviews are done by only 6% of customers.
How are you going to find those 6%? There’s nothing that makes them noticeably different. They aren’t more enthusiastic.
No, if you want to get 10 reviews, that just means you need to ask 125 people. So you have to have a system that makes it easy for you to ask lots of people to do reviews for you. THEN you can win the reviews game.