The amount of money spent purchasing online has been increasing at a double-digit rate, year after year, even during the recession.
That is still a small percentage of all retail purchasing.
But the other part of the equation – online to offline – also has continued to increase. These are the instances where someone researches online before going in-store to make a purchase.
Now Forrester Research- certainly one of the most reputable research firms out there – is estimating that by 2014, over half of all purchases will be influenced by online research.
That’s just two years from now.
Still think your website and search rankings aren’t important?
Online Research and Purchases
