One form of marketing that almost any business needs is Sell Sheets.
These are typically printed on 8-1/2 x 11 paper, one or two sided, and one topic per sheet.
They are called sell sheets because they are a tool used in the selling process.
In other words, a sell sheet is not there to create a lead – as advertising – but to help a salesman sell an existing prospect. A salesman hands them to or mails them to a prospect.
They are never sent out in bulk. So you don’t need to print them in large quantities.
It is important to have a variety of sell sheets on different topics. These can include, for example, an overview of the company, a summary of your products or services, individual sheets on each product or product line, case histories of different types of companies, etc. etc.
The salesman then picks and chooses the sell sheets that apply in a given situation, often putting them in a presentation folder, possibly along with a proposal or quote.
Because they are for someone who already has an interest, they are more informational than an ad typically is.
They are to inform and help someone make choices, and to fan the flame of interest and build confidence.
Now if you examine your website, you’ll probably find that some pages of your website fit that description exactly. So likely you have material all ready to turn into sell sheets.
The flip side of that is to use your website instead of having printed sheets.
But most companies should also have printed sell sheets, no matter how good their website is. You can’t mail or hand someone a website. This way, you aren’t depending on someone actually going to your site – something they may not do.