Redesigning your website is an investment in the success of your business. But how do you know it’s the right time for a complete revamp? It can be a large and expensive overtake, but after all it is your biggest online marketing tool.
1. Your site is slow to load.
It’s no secret that today’s consumers don’t like waiting. Does your site take longer than a few seconds to load? If your answer is yes, there’s a high probability you could be losing half of your potential customers that try to visit the site. Check your site speed manually and try visiting your site on different devices and in different browsers. If you notice it’s taking longer than you’d like, it might be time to invest ways to improve it.
2. Your site isn’t mobile friendly.
Mobile usage is growing at a rapid rate, and some would argue it’s more important than the way your site appears on a standard desktop. There are so many ways users can view your site, with laptops, tablets and smartphones being the most popular. By incorporating a responsive design, you can rest easy knowing you’re able to reach a larger audience. When reviewing your own site, keep these important questions in mind:
- Do the images appear correctly?
- Is the text legible?
- Is the site easy to navigate through using a smaller screen?
You can find and hire a designer specifically to make your website responsive or use mobile friendly web templates.
3. Your Brand, Products, and Services have changed.
When businesses grow they unenviably bring change. Is your website still representative of your current business, and does it portray the message you’re trying to sell your customers?
Look for these signs on your company’s website if you think this could be the case:
- Your top selling services or products have changed.
- Compared to your site, your most recent branding looks different than your website.
- Your company photos don’t feature current staff or facilities.
There is no hard rule of when you should redesign your website. There are many things that factor into this decision such as industry, the features on your site, the number or pages on your site, and the purpose your site holds. After reviewing your site schedule, a time to check over the few tips we mentioned above. These suggestions can help you keep track of whether a major change is needed, or just a few minor modifications.
