Picking A URL

Just to cover the basics, “URL” stands for “Uniform Resource Locator.” Like google.com. Also called a domain name, or website address. Most basically, it’s how the internet knows where to find a site. I’m going to write a whole blog on how the internet works, so we’ll skip that for now. But, almost since the… Read More »

Effective Websites

Once, in ancient times, 20 years ago, no one knew what made for an effective website. Tens of millions of websites later, a great deal is known about what makes a website good or bad. There’s tons of room for creativity. Your website doesn’t have to look like everyone else’s. But there are many definite… Read More »


All website developers are not the same. “Sure”, you say. “Tell me something I don’t know.” How about this: You probably don’t know just how different they are – and why this matters to you. This article could also be called “How to waste money and not get what you wanted in a website.” Read… Read More »


Silly question right, since something like 25% of all websites in the world are in WordPress? Also, 90% of the work we do is on WordPress. Don’t get me wrong. There are tons of things that are right with WordPress, and that is why it is our platform of choice. But there are definitely issues,… Read More »

What’s Your Website FOR?

The first question we ask when talking to someone about a new website project is the first question you should ask yourself when thinking about getting a new website developed.   WHAT IS YOUR WEBSITE FOR?   This might seem obvious and maybe it is. I just know when talking to many, many people about… Read More »

Time for a New Website?

There are lots of good reasons for doing a new website. In fact, before the end of this article I’ll give you four of them. But let’s start with the most important of them. 1. The Site is Underperforming There are also lots of bad reasons to re-do your website. Website styles go in fads.… Read More »

When In Doubt, Simplify

We often see clients with grand ideas and aspirations to create the world’s most interesting website. They dream of flashy animations, hover effects, on-scroll load states, dynamic CTA features, fancy flipping dodads, and occasionally a bouncing elf or 2. In effect, the dream of brining Willy Wonka’s factory to the digital space and letting the… Read More »

Launch now or wait?

Launch now or wait? This is a question many a client ponders when we are building a new website for them. The scenario goes like this, you’re having a new website built and the company building it is almost done, but you haven’t gotten all the content together. What should you do? Well, the first… Read More »

WordPress vs. HTML

We often have clients expressing their concerns about building their site in WordPress, turning to an HTML site as a safe solution. Unfortunately, that is something like always taking the stairs because you got stuck once in a poorly maintained elevator. It is an overreaction to the wrong problem and it just isn’t necessary. WordPress… Read More »

Should You Redesign Your Website?

Redesigning your website is an investment in the success of your business. But how do you know it’s the right time for a complete revamp? It can be a large and expensive overtake, but after all it is your biggest online marketing tool. 1. Your site is slow to load. It’s no secret that today’s… Read More »

Identifying and Removing Problem Plugins in WordPress

One of the advantages of WordPress is how easy it is to manage your own website. With all the plugins and themes available, adding a new feature or changing the look of your website can be very simple. Unfortunately sometimes our WordPress websites run into snags where a plugin, theme or custom feature just won’t… Read More »

The Secret to Creating a Well-Designed Website

What do most award-winning websites have in common? Is it a logo? Is it a certain color scheme? Is it a certain font family? What if I told you it was none of those things? In fact, the number one thing that makes for a stunning web design is GOOD PHOTOGRAPHY. It goes back to… Read More »

Everybody Knows You Need A Website

Everyone knows they need a website. It also needs to be a GOOD website, one that does the job you want it to do – to create the right impression on potential customers and help you get more business.  But what makes a website good or bad? One of the big problems is, so many people… Read More »