Sales tend to uptick during the holiday season and there’s a plethora of ways you can capitalize on this.
Offer a Sale Of Course!
If you’re a B2C business, your consumers are on the look out for the best deals on presents for family and friends. So it’s worth it to have some kind of holiday sale or special prices in place. Now you can promote, promote, promote in store and online.
For your best clients and customers, you may want to have exclusive deals and flash sales set up so that they feel even more valued by your company. This is when email lists are key as you can market directly to them with exclusive offers only for those who sign up.
Get Festive
Don’t let the holidays pass by running business as usual. Not only should you be decorating your office or store for the holidays, you can add festive touches to your website. If you have a slider on your home page, make sure the first slide is something holiday specific so that your customers know you’re in the spirit! Even changing the avatar on your social media platforms to something holiday-themed adds a nice touch and shows visitors that your business is made up of real and engaging people.
Offer Gift Cards
Sometimes, no matter how much we rack our brains, we just can’t think of a gift to give. So why not let our loved one pick their own gift – on us! That’s where gift cards come in. Offer holiday-themed gift cards and let your customers know they’re available.
B2B Business? Time to Strategize
While B2C business typically experience an explosion of sales opportunities during the holidays, B2B businesses can be pretty dead during this season. If clients aren’t too occupied with managing their own business through the holidays, they’re taking some time off for vacations and families.
That’s why this is the perfect time for us to catch up on high priority tasks like work initiatives and strategizing for the new year. But that doesn’t mean you can’t expect any SEO opportunities to come your way. As top executives at other companies are evaluating their own businesses, they’re realizing they could use some valuable SEO services, and what a better time than the holidays to fill out a contact form on our website during any down time.
