I’m sure this question has been keeping you up sleepless at night. So I figure I’d answer it by talking about Social Media. Some of us are old enough to remember The Time Before Social Media. Then again, some of us are old enough to remember a time, after Social Media became a Thing, but… Read More »
Sales tend to uptick during the holiday season and there’s a plethora of ways you can capitalize on this. Offer a Sale Of Course! If you’re a B2C business, your consumers are on the look out for the best deals on presents for family and friends. So it’s worth it to have some kind of… Read More »
Recently Facebook has taken a lot of heat for its questionable role in privacy protections, ethical marketing practices, and even national security. In an effort to foster more transparency, there will be a new section in a business’s Facebook page allowing any user to view all active ads that the page is currently running. In… Read More »
We’ve all become accustomed to a certain type of advertising. One that awakens our senses and gives us that feeling – you know, that feeling when you want to immediately go buy something. Whether it be a vacation, a new outfit, or a deliciously appealing meal. No matter the commodity, we want to be sold… Read More »
In marketing, consistency is key. This holds true whether it’s your branding or messaging. Keeping up your efforts is probably one of the hardest aspects of marketing, simply because there are always seemingly more immediate things in need of your attention. Even as I am writing this blog post, I have a to-do list a… Read More »
How One Blunder Can Ruin Your Life, Career, and Company Social media is a huge influence on society today – we turn to it for advice, to express feelings, and stay current on events around the world. But, while there are some great benefits from using the many platforms, there is definitely a downside. In… Read More »
Most small to medium size businesses run into an issue every now and then: we want to create something visual but we don’t know how. Of course, we don’t because that’s part of what we do but not everyone is in our industry and knows the in’s and out’s of Photoshop and Illustrator. But even those… Read More »
First off, let’s get this out of the way: brand evangelism is an advanced form of marketing that essentially makes your happy customers into volunteer marketers and even salespeople. How? Through word of mouth (or the modernized version of that), one of the oldest forms of marketing there is. Of course, having your customers spread… Read More »
With the holidays among us, shopping season is in full swing. More and more customers are shopping online and it is important that customers can find your website easily. Your SEO ranking on Google can be the difference between selling a handful of products and having millions of online sales. 67.6% of people will click… Read More »
Time to slow down for the holiday season… It’s time for family, food, presents and football! It’s also the perfect time to get ahead. It’s common for businesses to slow down, or even pause their marketing efforts during the holiday season, with the strategy of really starting strong in the new year; big mistake, huge!… Read More »
Have you been to Denny’s lately? Ok, maybe not, but have you seen their Twitter account lately? It’s genius. Seriously, it’s total genius. Right now you’re probably looking at me going ‘what in the…” as you scroll down tweets and tweets of randomness, some coherent, some non-coherent. For a lot of brands, a Twitter account… Read More »
