Using Facebook Canvas to Your Advantage

We’ve all become accustomed to a certain type of advertising. One that awakens our senses and gives us that feeling – you know, that feeling when you want to immediately go buy something. Whether it be a vacation, a new outfit, or a deliciously appealing meal. No matter the commodity, we want to be sold […]

Consistency is Key

In marketing, consistency is key. This holds true whether it’s your branding or messaging. Keeping up your efforts is probably one of the hardest aspects of marketing, simply because there are always seemingly more immediate things in need of your attention. Even as I am writing this blog post, I have a to-do list a […]

Tweet Responsibly

How One Blunder Can Ruin Your Life, Career, and Company Social media is a huge influence on society today – we turn to it for advice, to express feelings, and stay current on events around the world. But, while there are some great benefits from using the many platforms, there is definitely a downside. In […]

Canva Offers a Quick Way to Create Graphics

Most small to medium size businesses run into an issue every now and then: we want to create something visual but we don’t know how. Of course, we don’t because that’s part of what we do but not everyone is in our industry and knows the in’s and out’s of Photoshop and Illustrator. But even those […]

What PBR and Sharpie’s Instagram Feeds Can Teach You About Brand Evangelism

First off, let’s get this out of the way: brand evangelism is an advanced form of marketing that essentially makes your happy customers into volunteer marketers and even salespeople. How? Through word of mouth (or the modernized version of that), one of the oldest forms of marketing there is. Of course, having your customers spread […]

3 Tips to Increase your Online Sales this Holiday Season

With the holidays among us, shopping season is in full swing. More and more customers are shopping online and it is important that customers can find your website easily. Your SEO ranking on Google can be the difference between selling a handful of products and having millions of online sales. 67.6% of people will click […]

A Few Things To Keep Up With During The Holidays

Time to slow down for the holiday season… It’s time for family, food, presents and football! It’s also the perfect time to get ahead. It’s common for businesses to slow down, or even pause their marketing efforts during the holiday season, with the strategy of really starting strong in the new year; big mistake, huge! […]

Social engagement lessons from Denny’s

Have you been to Denny’s lately? Ok, maybe not, but have you seen their Twitter account lately? It’s genius. Seriously, it’s total genius. Right now you’re probably looking at me going ‘what in the…” as you scroll down tweets and tweets of randomness, some coherent, some non-coherent. For a lot of brands, a Twitter account […]